I am excited to be kicking off this launch of the Polk Blog. Together with many of my Polk colleagues, I welcome the chance to share thoughts and insights and to engage in dialogue on the automotive industry challenges that surround us every day.
Our goal is to share perspectives, market analysis and forecasts on the shifts we see in the global automotive marketplace. I have no doubt that the next few years will be turbulent. There will be continuous change in sales trends, lead management practices and aftermarket support that will drive loyalty to manufacturers and their dealers. Other factors like changing CAFE regulations and hybrid technology advances will influence product decisions in the industry.
And the breadth of changes will be global. I made a presentation last week on the Chinese automotive outlook. One of the highlights for me was the significance of General Motors as the leader in the Chinese light vehicle market (17.4% market share). GM had the largest largest share gains in China in 2009, succeeding despite the turmoil around the US bankruptcy issues. There will be winners and losers around the world, and the final outcomes will be very volatile.
It is going to be an exciting time. Welcome, again, to our inaugural Polk Blog. We welcome your comments as we discuss our perspectives.
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