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With Ferrari raking in cash hand over fist from Prancing Horse-branded merchandise, it was only a matter of time before its rivals began to catch on. And catch on they have, with several exotic automakers simultaneously cashing in on their image and promoting it with their own lines of branded merchandise. Stuttgart knows the game with its longstanding Porsche Design division, Molsheim has launched its own Bugatti Collection, and now Aston Martin has joined the fold in opening its first dedicated merchandise store. And where did they open it? At the Nürburgring - where else?

Opening its doors around the same time and in the same Grand Ring Boulevard location as the new Ferrari Store (coincidence? we think not), the first Aston Martin Store stocks an assortment of items from the Aston Martin Collection, including clothing and accessories for men, women and children, gifts, models and more. The store's grand opening was highlighted by the first production example of the One-77 rolling down the street from Aston's 'Ring-side test center. If you're not planning on heading down to the Nürburgring anytime soon, well... you should. But you can always stop by Aston's online shop and pick out your wares there. Details in the press release after the jump.

[Source: Aston Martin]Continue reading Aston Martin joins the party, opens first merchandise store at the Nürburgring

Aston Martin joins the party, opens first merchandise store at the Nürburgring originally appeared on Autoblog on Fri, 17 Jul 2009 07:59:00 EST. Please see our terms for use of feeds.

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