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Toyota Motor Company falls 16%, FoMoCo up 25%

How do you know if a recall has affected your sales? If you find yourself below the Chrysler Group in sales performance. That's exactly what happened to Toyota Motor Company in January 2010, as the early effects of its sticking pedal recall sank sales 16 percent versus the same month last year. And the recall was only announced on January 21, directly affecting only about a third of the month's selling days. We'll be watching closely to see if Toyota can recover those lost sales in February, which may depend on the outcome of two House hearings scheduled to investigate how its recalls have been handled.

Ford Motor Company, meanwhile, continues to ride a wave of positive press and industry accolades to higher sales. Its group rose sales some 25 percent last month to beat all auto-making companies. Sales for the Ford brand itself rose 26 percent by volume alone. General Motors also has something to smile about, as Chevrolet roared back with sales up 36 percent and sales overall (including non-core brands that are still clearing out inventory) that jumped 14 percent.

Perhaps the single most surprising result is Kia, which for months has stood atop the sales performance charts with fellow Korean brand Hyundai and Subaru. While those two continued their winning ways, up 24 and 28 percent respectively, Kia sales remained flat. That said, there were only 24 selling days in January 2010 versus 26 in January 2009, so Kia did sell more vehicles per day in January than it did last year.

Brand Vol % January 2010 January 2009 DSR* % DSR 1/10 DSR 1/09 Mercedes-Benz 45.29 15,158 10,433 57.40 632 401 Buick 44.37 10,061 6,969 56.40 419 268 Volvo 41.86 4,128 2,910 53.68 172 112 Volkswagen 41.39 18,019 12,744 53.17 751 490 Audi 37.87 6,510 4,722 49.35 271 182 Chevrolet 36.42 105,294 77,186 47.78 4,387 2,969 Subaru 28.02 15,611 12,194 38.69 650 469 Ford 25.93 99,888 79,322 36.42 4,162 3,051 Hyundai 24.44 30,503 24,512 34.81 1,271 943 Nissan 19.44 55,861 46,769 29.39 2,328 1,799 Lincoln 15.51 7,036 6,091 25.14 293 234 GMC 11.42 21,303 19,120 20.70 888 735 Mini 7.93 2,247 2,082 16.92 94 80 Porsche 7.72 1,786 1,658 16.70 74 64 BMW 7.61 13,163 12,232 16.58 548 470 Mercury 5.77 5,482 5,183 14.58 228 199 Lexus 5.40 15,517 14,722 14.18 647 566 Land Rover 4.37 1,958 1,876 13.07 82 72 Mazda 1.78 15,694 15,420 10.26 654 593 Dodge 0.50 19,953 19,853 8.88 831 764 Kia 0.12 22,123 22,096 8.47 922 850 Cadillac -0.69 8,440 8,499 7.58 352 327 Chrysler -2.26 10,443 10,685 5.88 435 411 Honda -4.48 60,347 63,175 3.48 2,514 2,430 Infiniti -5.68 6,711 7,115 2.18 280 274 Jeep -6.65 15,715 16,834 1.13 655 647 Acura -9.22 7,132 7,856 -1.65 297 302 Mitsubishi -11.84 4,170 4,730 -4.49 174 182 Toyota -18.80 83,279 102,565 -12.04 3,470 3,945 Jaguar -19.21 631 781 -12.47 26 30 Ram -25.38 11,032 14,785 -19.17 460 569 Suzuki -44.19 2,040 3,655 -39.53 85 141 Saab -46.49 511 955 -42.03 21 37 Hummer -78.31 265 1,222 -76.51 11 47 Smart -84.35 278 1,776 -83.04 12 68 Saturn -90.89 562 6,172 -90.14 23 237 Pontiac -95.73 389 9,104 -95.37 16 350 Companies Ford Motor Company 24.63 116,534 93,506 35.01 4,856 3,596 Nissan NA 16.12 62,572 53,884 25.80 2,607 2,072 General Motors 13.62 146,825 129,227 23.09 6,118 4,970 BMW Group 5.77 15,140 14,314 14.58 631 551 Jaguar Land Rover -2.56 2,589 2,657 5.56 108 102 American Honda -5.00 67,479 71,031 2.92 2,812 2,732 Chrysler Group -8.07 57,143 62,157 -0.41 2,381 2,391 Toyota Mo Co -15.77 98,796 117,287 -8.75 4,117 4,511

*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 24 selling days in January 2010 and 26 selling days in January 2009, so the change in monthly sales volume will be less than the change in the average daily sales rate (DSR) for each brand/company.

By the Numbers - January 2010: Total Recall Edition originally appeared on Autoblog on Tue, 02 Feb 2010 16:57:00 EST. Please see our terms for use of feeds.



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