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Filed under: Detroit Auto Show, Marketing/Advertising



Over the past 18 months, auto shows around the world have taken a huge hit as the economic melt-down has caused a collapse in sales and automakers have tried slashing spending. Many of us in the business of writing about cars have wondered if the age of the big auto show is drawing to a close. One person who doesn't agree with that projection is Bill Perkins, president of the Detroit Auto Dealers Association and member of the Organizing committee for the North American International Auto Show that opens its doors to the press today.

The Detroit show was particularly hard hit in 2009 as several manufacturers including Nissan, Mitsubishi and Porsche pulled the plug on participating. Meanwhile, Chrysler and General Motors scaled back their efforts as they veered toward bankruptcy. Perkins spoke with Autoblog last week and was feeling outwardly confident. While last month's LA Auto Show was looking a bit sparse, Detroit this year seems to have stabilized and even recovered a bit.

Read more after the jump.Continue reading Detroit 2010: DADA president Bill Perkins feeling confident about the big show

Detroit 2010: DADA president Bill Perkins feeling confident about the big show originally appeared on Autoblog on Mon, 11 Jan 2010 08:24:00 EST. Please see our terms for use of feeds.



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