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Filed under: Auctions, Porsche


Porsche family watch collection - Click above for image gallery

Times are tough for the Porsche family. Amidst the merger with Volkswagen, their company just suffered a $6.6 billion loss. But we didn't think things were this bad for the descendants of Ferdinand Porsche until Bonhams announced they would be liquidating that family's watch collection to the highest bidder.

Okay, we're exaggerating just a bit. The Porsche family stands to make a lot of money out of the Volkswagen merger, and the collection is being auctioned off for charity. And while we have no idea what charity that is, we have to assume it's not the Porsche family themselves.

As it turns out, the family's interests extend beyond the automobile. Not only does their Porsche Design Group have its own range of watches, but some fourteen years ago they bought Eterna, one of the largest independent watchmakers in Switzerland. Eterna fabricates Porsche Design watches as well as their own brand, and several of the rarest examples will be included along with others among the 49 watches crossing the auction block on December 2 in London.

Among those pieces Bonhams is highlight are included a rare 18kt gold Porsche Design prototype and an Eterna presented to family scion Ferdinand Oliver Porsche on his 40th birthday, along with rare timepieces from Rolex and Omega as well as Panerai (which makes watches for arch-rival Ferrari), Jaeger LeCoultre (which partners with Aston Martin) and Breitling (in league with Bentley). Follow the jump for further details, and check out the images in the gallery below.


Gallery: Porsche Family Watch Collection



[Source: Bonhams]Continue reading Porsche family auctioning off watch collection

Porsche family auctioning off watch collection originally appeared on Autoblog on Fri, 20 Nov 2009 08:00:00 EST. Please see our terms for use of feeds.



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