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Filed under: Marketing/Advertising, Videos, Crossover, Porsche, Luxury


Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover.

It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.Continue reading Porsche's high-tech 'mirror' turns every car into a Macan
Porsche's high-tech 'mirror' turns every car into a Macan originally appeared on Autoblog on Wed, 17 Dec 2014 15:01:00 EST. Please see our terms for use of feeds.
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